About Us

Hi, fabulous! So happy you're here!

Caroline & Co. Boutique (Formerly Caroline's Closet) is a small, personally owned boutique located on Main Street in Buckhannon, West Virginia. We first opened Caroline's Closet in the Shoppes of Northridge Plaza in May 2015 and launched our online website in September 2019. At the beginning of 2021, we chose to rebrand and move locations. Caroline & Co. Boutique opened in March 2021 in downtown Buckhannon. At Caroline & Co. Boutique, we ensure that customers have the most enjoyable shopping experiences while not only looking their best, but feeling their best too.


Pictured from left to right:  Jennifer Fluke, and Lisa Karickhoff

Meet Our Owner & Manager - Jennifer

Jennifer had a goal to, "bring a fashionable store to the community that could accommodate all age groups of women." The store is named after her daughter, Caroline, whom is currently in cosmetology school in Morgantown, WV.  Jennifer stays behind the scenes, but is the one that makes it all happen!  She graduated from Columbia College in South Carolina and currently resides in Buckhannon, WV with her family.

Meet Our Director of E-Commerce & Marketing - Lisa

Lisa began working for Caroline's Closet in August 2015 and helped rebrand and open Caroline & Co. Boutique in 2021.  Lisa graduated from West Virginia Wesleyan College with her bachelor's in Marketing and her master's in Business Administration. She also spent the summer of 2019 working with Nordstrom in Las Vegas, NV as a Retail Management Intern. Lisa is the face behind the social media, web design, the planner of upcoming events, and she schedules styled photoshoots for product launches.  She enjoys styling and keeping our customer base up to date with the latest fashion trends.